Coldplay Warmup: kris Martin and his tape won"t be payment for your Super bowl gig, however it should... <+> prove valuable for the group"s upcoming tour. (Photo credit: TIMOTHY A. CLARY/AFP/Getty Images).

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The Super key 50 Halftime Show’s perform of performers would make the promoters that any significant music festival jealous. Coldplay will serve as headliner with a confirmed guest appearance indigenous Beyoncé; Bruno Mars is supposedly slated to sign up with the festivities as well, and also Lady Gaga will sing the nationwide anthem before kickoff.

Add up the average nightly gun ticket sales of each artist, and also the linked total is fine north the $6 million. Yet, similar to Madonna, the Black-Eyed Peas and also Katy Perry prior to them, nobody of the action gracing the super Bowl phase in Santa Clara this Sunday will certainly be receiving a power fee.

“We execute not salary the artists,” defined NFL spokesperson Joanna Hunter. “We sheathe expenses and production costs.”

It"s no an trivial outlay. WhenBeyoncé very first performed in ~ the at sight Bowl--for free--in 2013, sourcestold audioeditorfree.comthat the full production price was around $600,000. More recently, some reports have put the number together high together $10 million (which seems high, offered that topstadium concerts gross around$5 million). One of two people way, the halftime present serves together a a totally free commercial forheadlining acts, one that airs in front of more than 100 million people.

That"s why the action don"t gain paid, and also that"s why they execute the show--it"s an excellent means of promoting upcoming tours or music, together this year"s acts can attest. In the mainly after the halftime display two year ago, Mars’ Unorthodox Jukebox soared indigenous No. 7 come No. 3 on the Billboard 200 together sales spiked 92% to 81,000; the year before, album sales that Beyoncé’s 4 leapt 59% after she performance.

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The Pepsi-backed halftime show is together a an important slot the the NFL make the efforts to view if it can get artists to pay because that the privilege of play at the supervisor Bowl, beginning with Katy Perry, Coldplay and Rihanna. Perry eventually agreed to play the show, yet didn"t fork end cash to do it happen.

"I don"t desire an asterisk through my name for play the Super key for the rest of mine life," Perry told me last yearinan interview because that our Celebrity 100 cover story. "I want to have the ability to say i played the at sight Bowl based on my talents and my merit, thank you very much."

Unlike most acts that play the halftime show, Perry didn"t have actually a brand-new album come hawk, and her tour was currently sold out. Still, as among her supervisors explained, "it took she from gift a star come the stratosphere." The volume of inbound top-notchendorsement supplies doubled, and also she joined the exclusive society of plot who"ve play the world"s best stage.

That have to be a attract for Coldplay as well: the power will placed them in the company of legend British action likethe rolling Stones, Paul McCartney and also The Who. Of course, playing the Super key is also a feat completed by a particular Irish rock tape whose lead singer serves as something of one idolto this year"s headliners.

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"Everything I perform is a Bono move, certain that"s clear after 15 years," said Chris martin , Coldplay"s frontman, last year. "Really it’s a form of inspiration. Yet I’m no going to start wearing shades."

For much more on the company of music, check out myJayZ biography,Empire State the Mind,as fine asMichael Jackson, Inc. You can alsofollow me onTwitter,Facebookand bysubscribing to my quarterly newsletter.


Zack O"Malley Greenburg is senior editor the media & entertainment in ~ and author of 4 books, includingA-List Angels: just how a band of Actors, Artists and also Athletes Hacked Silicon Valleyand the Jay-Z biographyEmpire State the Mind. Zack"s job-related has also appeared in the New York Times,Washington Post, Billboard, Sports Illustrated, Vibe, McSweeney"s and the Library of Congress. In over a decade at, he has actually investigated topics indigenous Wu-Tang Clan"s mystery album in Morocco to the return of tourism in post-conflict Sierra Leone come the earning strength of Hip-Hop"s Cash Kings, creating cover stories on subjects ranging from Richard Branson come Ashton Kutcher to Katy Perry. A former child actor, Zack played the title role in the movie Lorenzo"s Oil (1992) and also arrived at in 2007 after ~ graduating native Yale with an American research studies degree. Because that more, follow him on Twitter, Facebook, newsletter and also via Acquired a reminder on a music, media & entertain story? Send it end via SecureDrop. Instructions here: