Guy Fieri, cable television’s so-called mayor of Flavortown, newly signed a new contract through the Food Network for his renowned Diners, Drive-Ins, and Dives and Guy’s grocery Games. It will certainly pay the celebrity chief $80 million over three years, a $50 million raise native his prior agreement.

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man Fieri recieves his Star on the Hollywood go of call in Hollywood, California in may 2019.


The eight-figure deal renders the 53-year-old the top-paid cook on cable TV. His longest-running present Diners, journey Ins and also Dives, which has actually been on air since 2006, generated much more than $230 million in 2020 ad revenue for the Food Network, follow to data analytics firm Kantar.

“I gained a opportunity of a lifetime,” Fieri recently told The Hollywood Reporter, stressing the his allegiance lies with specific Food Network executives and not its parent company, discovery Networks. “I think ns played that good.”

The dimension of the contract, which to be signed critical month, is how amazing considering discovery has a reputation for payment modest fees to also its most renowned hosts. Fieri decreased to talk about his TV earnings, which pegs at approximately $26 million a year. In comparison, celebrity chief Emeril Lagasse was paid roughly $8 million a year through the Food Network in the beforehand 2000s, but that to be unusual. This days the earnings for peak talent top top the network’s HGTV and also flagship exploration Channel is still generally capped in ~ seven-figures.

Gordon Ramsay, meanwhile, earned approximately $20 million in a year from his Fox shows favor Masterchef, follow to 2020 estimates, i beg your pardon account for more than 75 hours of programming and an ext than $150 million yearly in ad sales for Fox. Critical year Ramsay earn $70 million overall, but more than two-thirds originates from his 35 restaurants global and other deals, not his TV appearances. In 2020 the made the the 19th top-earning celebrity in America. Fieri has never appeared on the top celebrities earners list.

The tattooed and goateed Fieri, that was among the an initial to resume shooting throughout the pandemic, is now the exploration network’s top-paid star, ahead of The Pioneer Woman’s Ree Drummond. He also makes much more than what Chip and also Joanna Gaines earned while HGTV’s optimal stars.(Discovery announced Monday that it will kind a brand-new publicly traded company by merging through AT&T’s WarnerMedia, residence of the HBOMax streaming service.)

planet Hollywood CEO Robert Earl (left) and also Guy Fieri (right) open a brand-new location of their chicken soft chain Chicken Guy.

Chicken Guy.

The signing marks an additional milestone for Fieri, whose very first food company was offering pretzels the end of a stand at 10 year old. He later on studied cooking in Chantilly, France and attended the college of Nevada las Vegas to learn around hospitality management. His very first restaurants concentrated on Tex-Mex food in Santa Rosa, California. Fieri acquired to the Food Network in 2006 after winning the opportunity to make his own display while competing on the 2nd season that Next Food Network Star. His six-episode collection Guy’s big Bite started off slow. Fieri made much less than $1,000 one episode.

By 2010, Fieri to be a rising network star, recognized for his spiky highlighted hair, backwards sunglasses and clothing featuring flames. As a cultural icon, Fieri was frequently mocked through the late celebrity food and travel star Anthony Bourdain once he to be airing on Discovery’s take trip Channel, after a stint on the Food Network. Fieri was likewise the subject of a scathing and also viral 2012 brand-new York Times review of his times Square ar of Guy’s American Kitchen & Bar, which closed at the finish of 2017. 2 years later on Fieri ended up being one the just four chefs to have actually a star ~ above the Hollywood to walk of Fame. He was granted the respect at the exact same time as the late Julia Child.

Fieri has actually fronted 14 series on Food Network, still own his initial restaurants in Santa Rosa, California, and also has his surname attached to 80 kitchens worldwide. Last year he join the trend of celebrity-branded ghost kitchens when he began his delivery-only organization called Flavortown Kitchen; that now has 175 places nationwide with low-volume kitchens own by earth Hollywood CEO Robert Earl. Flavortown Kitchen is run by online Dining Concepts, a startup founded by Earl, which also sells Mariah Carey’s cookies, Mario Lopez’s tortas and also DJ Pauly D’s salami-heavy subs. Other celebrity lines incorporate weed-loving rapper Wiz Khalifa’s munchies-friendly snacks offered through Ordermark, a Softbank-funded contender to online Dining.

guy Fieri"s delivery-only Flavortown Kitchen sells wings, fried chicken sandwiches and more.

Flavortown Kitchen and Virtual Dining ideas

Flavortown Kitchen is amongst Earl’s the strongest delivery-only brands, regardless of the truth that Fieri supplies his celebrity megaphone to largely promote brand-new episodes that the shows or Santo Tequila, a brand he owns with former Van Halen command singer Sammy Hagar. Earl, who when courted celebrities Bruce Willis, Arnold Schwarzenegger and Sylvester Stallone to invest in planet Hollywood, states Fieri is a strong partner and that after just two months in business, the mean Flavortown Kitchen stimulate is $35.

The ghost kitchen is Fieri’s third deal with Earl, who in 2017 hired Fieri come revamp the menu at a renovatedPlanet Hollywood location.In 2018 the pair started a brand-new chain dubbed Chicken Guy, which currently has about a dozen franchises about the nation selling chicken tenders, fried chicken sandwiches and fries, and recently they inked a deal for 15 more units in California.Earl predicts that Chicken male will quickly be a nationwide brand, and he and also Fieri space celebrating the brand this weekend at southern Beach Food and also Wine Festival parties. Fieri has actually reportedly been emotion magnanimous there, also leaving a $5,000 pointer at a Miami beach restaurant previously this week.

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“He walk so lot on TV that we all feeling we know him. The represents healthy and great value yet he have the right to turn his hand to any cuisine,” says Earl. “Whether it"s Carnival cruises or a casino in ras Vegas or a Chicken Guy, everybody wants to be with him. He’s the genuine thing. What you view on TV is exactly who that is.”


Chloe Sorvino leader coverage that food and farming at Her seven years of reporting at has lugged her come In-N-Out Burger’s mystery test kitchen, drought-ridden ranches in California’s central Valley, burnt-out national woodlands logged through a timber billionaire, a century-old slaughterhouse in Omaha, and even a chocolate croissant manufacturing facility designed like a middle ages castle in northern France. She manages a team of 50+ expert contributors, along with the 30 Under 30 Food and Drink list and also the Ag technology Summits. Her publication on the fight because that the future that meat is forthcoming from Simon & Schuster’s Atria publications in 2022.