New York City’s plank of health recently approved market Bloomberg’s proposal to limit the sizes of sweetened beverages. The regulation restricts the revenue of sugary drinks larger than 16 ounces. Right here I monitor the supersizing of beverages and also why it is time to go back to normal sizes.

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Here is my latest blog article for Huffington Post.


New York City’s board of health recently approved market Bloomberg’s proposal to limit the sizes of sweetened beverages. The regulation restricts the sale of sugary drinks bigger than 16 ounces in restaurants, movie theaters, sports arenas and also delis.

I released an opinion item in support of the proposal for the new York day-to-day News.My piece, “Smaller sodas, healthier lives” have the right to be found here.

As ns write: “This project makes feeling at a time once the debate about soaring medical expenses has taken facility stage in the presidential election. Weight problems is estimated to expense $190 billion a year.… The mayor’s proposal does nothing more than swing the pendulum earlier in favor of more modest food portions.

Those portions have actually increased steadily over the years, so much so that we have grown accustomed come oversize portions and have involved expect them.

Portion size are now two to five times bigger than they were in the 1950s.”

.Just how huge have food portions become? The timeline below, i m sorry is based upon my research study in my book The part Teller Plan, highlights exactly how our framework of reference has shifted.

Select dates in the Supersizing the American fractional Drinks

1954 burgess King supplies a 12-oz tiny and 16-oz large soda.

1955 McDonald’s offers a 7-oz soda.

1961 McDonald’s add to 12-oz soda.

1962 McDonald’s adds 16-oz soda.

1973 McDonald’s adds 21-oz soda.

1988 McDonald’s introduce 32-oz Super-Size.

1989 Wendy’s to add the Super value Menu including Biggie


1999 McDonald’s introduce 42-oz Super-Size.The 32-oz Super-Size is downgraded come Large.

2001 citizens King introduces a 42-oz King soda.

2004 McDonald’s phases out the 42-oz Super-Size.The largest size is the 32-oz Large.

2006 Wendy’s add the 42-oz big size.

Wendy’s fall the term Biggie because that its 32-oz soda, calling it Medium.

2007 McDonald’s offers a promo of the 42 oz Hugo (previously dubbed Super Size).

2011 KFC introduce the 64-oz Mega Jug.

2012 follow to company websites, the complying with sizes are now available:

McDonald’s: 12-oz Kids, 16-oz Small, 21-oz Medium, and also 32-oz Large.

Burger King: 16-oz Value, 20-oz Small, 30-oz Medium, 40-oz Large.

KFC: 16-oz Small, 20-oz Medium, 30-oz Large, and also 64-oz Mega Jug.

Wendy’s: 12-oz Kids, 16oz Value, 20-oz Small, 30-oz Medium, 40-oz Large.

See more: How Many Carbs Are In A Bud Light, Calories In Budweiser Bud Light Lager (4

As I wrote in the NY everyday News, “Bloomberg is no banning the sale of soda. Nor is he telling consumers that they can’t drink soda. Rather, that is calling fist to how much is a reasonable amount come drink at a time. 16 ounces is certainly more than reasonable — a full pint of sugar water. Instead of the town hall this together a ban, let’s see it as an effort to reset the share for exactly how much soda truly constitutes an suitable portion.

.It is now time to go back to the more reasonable sizes of the past, when weight problems rates were much lower. Provided the health results and enormous cost of our excessive weight epidemic, restricting large sizes that unhealthy sugary beverages is an excellent place come begin.

Filed Under: Calories, Food portion, McDonald"s, Michael Bloomberg, NYC department of Health, Obesity, part control, part size, part Teller, windy health, Soda, Super dimension Me, Weight regulate Tagged With: rapid food, section size, serving size, soda ban, sugar-sweetened beverages, supersize food portions