This week, Coca-Cola announced that numerous of the beverage giant's best-known brand would start being marketed in 100-percent recycle PET (rPET) plastic bottles for the very first time in the unified States. Yet though this news is certainly great for the environment, consumer may notification something an ext physically distinct around these rPET bottles: some of them will organize a previously unseen amount of soda… 13.2-ounces.

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No violation to the 16.9-ounce bottle six-pack, yet typically, Coca-Cola products come in reasonably straightforward parcel sizes—a 12-ounce can, 20-ounce bottle, or in two liters. However this new 13.2-ounce bottle—Coca-Cola's an initial new size in a decade due to the fact that it exit the 7.5-ounce mini have the right to in 2010—is intended to land in a less-mathematically-even middle ground. In announcing the new bottle, Coca-Cola claimed it is "conveniently sized in a more sippable package and reduces the use of brand-new plastic."



"On-the-go consumers have been informing us they desire an option like this, because it's just the appropriate amount for the 'snacking' occasion," Tammy Lee, brand manager for Coca-Cola Trademark, stated. "We think this invention delivers the double benefit that convenience and also sustainability."

In theory, these individually-sold 13.2-ounce bottles are substantially smaller than Coca-Cola's standard stand-alone 20-ounce bottle while also maintaining the reclosable convenience that can't be discovered in a 12-ounce can. That said, Coca-Cola has currently sold 12-ounce plastic bottles—but only in one eight-pack. And also yet, though Coca-Cola doesn't explicitly state it, launching brand-new rPET party in a brand-new size is also a way to carry attention to this brand-new initiative—and follow me those lines, all of the company's rPET bottles will be labeled through "Recycle Me Again" messaging.

"Our packaging is our biggest, many visible billboard," Alpa Sutaria, vice president and general manager, sustainability, because that Coca Cola's phibìc America operation Unit, pointed out in the announcement. "We're utilizing the power of our brands, leading with Coca-Cola, come educate, inspire and development our sustainability priorities."

The brand-new 13.2-ounce 100-percent rPET bottles will debut this month in components of the Northeast, Florida and California because that Coca-Cola brands prefer Coke, Diet Coke, and Coke Zero Sugar prior to rolling the end nationwide and in extr brands starting this summer. Sprite will additionally be introduced in the 13.2-ounce bottle in choose markets this month, and unlike Sprite's previous green packaging, these brand-new bottles will certainly be clean which Coca-Cola states "makes it less complicated for party to be recycled and also remade into brand-new bottles." all Sprite packaging will certainly be clear by 2022.

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Meanwhile, Coca-Cola's old-fashioned 20-ounce party will additionally be obtaining a 100-percent rPET makeover. The first versions of these bottles make from totally recycled plastic will certainly launch this month together well, and continue to roll out across different brands and also states throughout the year.