This facebook statistics list has all the data you must craft strategy, reports, presentations, and more, consisting of top demographics.
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Facebook is the greatest of every the social networks, through far, based upon just about every measure. In this post, us lay the end 47 existing Facebook statistics—updated because that 2021—that prove this substantial platform is tho a need to for marketers in nearly every sphere.
Let’s discover the facebook stats that will matter to marketers this year.
Download the finish Digital 2021 report—which has online actions data indigenous 220 countries—to find out where to emphasis your society marketing efforts and also how to better target her audience.
General facebook stats
1. Facebook has 2.74 billion monthly active users
That’s an increase of 12% year-over-year from September 2019.
If there’s one stat that proves the importance of incorporating Facebook into your marketing strategy, this is it. There’s just no other platform that supplies this kind of reach.
2. On facebook reaches 59% the the world’s society networking population
It’s the just social platform to reach more than fifty percent of all social media users.
3. Facebook is the world’s third-most saw website
It’s outranked just by Google and also YouTube. When human being spend time online, yes sir a good chance castle spending it on Facebook.
4. Facebook is the second-most downloaded app
And on facebook Messenger is number 7. Only TikTok beats facebook for downloads.
Again, this indicates how prevalent facebook is in our day-to-day lives, whether on the net or on our phones.
5. Facebook turns 17 year old in 2021
Mark Zuckerberg launched the very first version of “The Facebook” ~ above February 4, 2004. Many high-schoolers have actually never recognized a civilization without Facebook.
There’s no doubt the in those 17 years, Facebook has firmly developed itself as the location we get our news, find out about new products, and also communicate with friends, family, and businesses, as you’ll check out in the facebook statistics below.
6. 63% of facebook staff are men
The agency has been functioning on boosting diversity in that is workforce, and also the portion of male employees is trending under from 69% in 2014. Yet men still comprise the bulk of workers at Facebook, and they fill a lining 75.9% of technical roles.
Facebook user statistics
7. 57% of Facebook’s audience is male
And 43% is female. (Facebook limits its gender reporting come male and female.) because that comparison, Instagram is nearly equally split between men and women.
8. 32.4% the Facebook’s audience is aged 25-34
That’s the largest audience segment by age. The following largest team is age 18-24, representing 23.5% the Facebook’s audience. Only 4.7% the Facebook’s audience is 65 or older, and only 5.8% is 17 or under.
9. 95% that the U.S. Populace over period 12 is aware of Facebook
Who are the 5% who have actually never heard the the society media behemoth? great question.
10. 63% of the U.S. Populace over age 12 provides Facebook
While practically all americans know about Facebook, around two-thirds the the populace actually provides it.
That’s under from a high the 67% in 2017, however up indigenous 61% critical year.
Source: Edison Research
While that’s the in its entirety figure, the portion of American adults utilizing Facebook different by age range:64% the 12- to 34-years olds74% the 35- to 54-year-olds52% of those 55 and over
11. Just 8.9% of Facebook’s audience is in the U.S.
But compare that to 310,000,000 customers in India. The vast majority of Facebook’s audience lives outside of the united States.
12. The more quickly growing region for facebook is the center East and Africa (13.6%)
That’s complied with by Asia at 10.7%. On facebook is additionally still cultivation in Europe and North America, and saw 8.7% growth globally in 2020.
However, facebook is actually shedding users in Germany, Japan, Switzerland, and South Korea.
13. 83% of Canadians have actually a on facebook account
That’s the optimal social communication by far in Canada. By comparison, 51% have an Instagram account.
14. 53% the U.S. Facebook users trust the communication to protect their data and privacy
That method 47% don’t. And also of the 53% who execute trust Facebook, 23% just do therefore “somewhat.” it is the lowest trust level among social networks.
Cultivating a long-term relationship with your Facebook connections can aid overcome their misgivings around the network. Make sure they understand the services of adhering to you.
For an ext Facebook user statistics, inspect out our post on on facebook demographics every marketers have to know.
Facebook intake statistics
15. Facebook users spend 34 minutes every day utilizing the platform
eMarketer had predicted a drop with time spent on facebook in 2020, yet the pandemic adjusted that. What room Facebook users doing throughout those 34 minutes? check out on.
16. 79.9% that Facebook users only access the communication on a mobile device
That means they never access Facebook on a computer.
By comparison, only 1.7% the Facebook individuals only accessibility the communication on a computer. And 18.5% the users access Facebook native both a mobile maker and a computer.
When planning her Facebook advertisement placement, consider which gadgets your details audience is most most likely to use.
17. 80.5% the mobile facebook users accessibility the app on Android
Only 14.3% use iOS. This is likely related come the tiny percentage the Facebook users who live in the joined States.
18. 36% of world get news native Facebook
That’s the highest proportion among social networks. There’s vital discussion happening around Facebook’s impact as a resource of news, and it’s one every businesses must keep tabs on.
But because that marketers, it’s also worth considering what this facebook stat says about the network’s worth as a communication on which to announce new product launches, campaigns, or collaborations. If there’s a newsworthy edge to something you’re working on, make sure your on facebook followers know about it.
Source: Reuters academy Digital Report 2020
19. 45% that new-music seekers age 35-54 discover brand-new music top top Facebook
This is the only age group that lists facebook as a top-3 source for brand-new music discovery. For musicians catering to Generation X, on facebook is a an essential way to affix with potential new fans.
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20. The most disputed moment on facebook in 2020 was the fatality of Kobe Bryant
Facebook customers in the U.S., Mexico, and the Philippines contributed the many posts around the so late basketball star.
21. 500 million people use Facebook stories daily
Creating contents for Facebook stories is various from developing content because that the News Feed. The pace is faster, the facet ratio is different, and also you’ve got much less text to work-related with. But Stories have actually the strategic advantage of showing up at the height of the screen.