Seriously, is over there anything far better than the heavenly mix of chocolate and also peanut butter? There"s something about Reese"s that"s just right. That doesn"t issue if you"re yearn something sweet or miscellaneous salty, Reese"s has you covered.

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If Reese"s room your go-to candy, you"re absolutely not alone. According to YouGov, the Reese"s Peanut Butter Cup is the 3rd most renowned candy in the united state (passed only by M&Ms and Hershey"s), and also of every those surveyed, one overwhelming 81 percent favored them. (Only 6 percent didn"t, and who are those people?) The data is interesting: because that the many part, people can agree that Reese"s room delicious, regardless of what generation lock belong to. Now you know — once someone marvels what millennials and boomers have in common, the prize is, "A love of Reese"s."

There"s something extremely wholesome around that, isn"t there? It"s an ext than a sweet fix, it"s the candy the brings the generations together. Now, in the heart of togetherness, let"s talk around some funny facts that even the best Reese"s fans could not know.


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While you might expect the culinary genius behind Reese"s to it is in a lifelong candy-maker, that"s no the situation at all. The "Reese" that the liquid was named for is creator harry Burnett Reese, and also according come the Hershey Archives, he labored away at a lengthy list the jobs before he also came up through the idea of do candy. He was a factory worker, a farmer, and also he even managed a fish hatchery, every before coming to be a dairy product farmer to work by none various other than Milton Hershey.


Even then, the road to success wasn"t a right one. Reese found himself needing come make some extra cash to support his farming family, and in 1919, the met a male at a Harrisburg, Pennsylvania sector who gave him a recipe and asked him come make hard candies. The didn"t occupational — the candy stuck with each other — so the was back to the drawing board. Reese tried making a candy bar called for his daughter, a coconut caramel bar, and finally, he began making candy with miscellaneous centers spanned in chocolate. Originally, the chocolates came in assorted boxes: centers to be cherry, dates, coconut, and, the course, peanuts. Beginning to sound familiar? it absolutely should, because it to be the structure of a an excellent idea.


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According come Business Insider, Reese constantly used fresh ingredients because that the centers of his candies, and Hershey"s chocolate. He had actually started on one of Hershey"s dairy farms in 1917 before he eventually made the run to working in the cacao factory.


According to Atlas Obscura, Reese was still functioning for Hershey as soon as he determined to strike the end on his own. He quit his job in 1923, yet first, he checked out Hershey and also asked because that his permission not just to quit, however to set up his own candy company. Hershey claimed yes under the stipulation that every one of Reese"s coco had to come from the Hershey company. That agreed, and also five year later, a basic suggestion would change the food of the company. A shop owner Reese was visiting ~ above a sales speak to asked the if he could make something that was peanut butter top top the inside and also chocolate ~ above the outside. Fortunately, he claimed he could, and it would certainly go top top to become the company"s flagship product.

Decades later, and Hershey purchase Reese"s in 1963, 7 years after ~ Reese passed away of a love attack. It wasn"t entirely surprising, as Milton Hershey constantly had part peanut butter cup in his desk, and also when lock were hidden in Hershey cemetery, the longtime friends and also collaborators to be laid to rest just meters apart.


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It"s simple to forget that luxuries like air-conditioning and also climate control haven"t been roughly forever — and also when you"re working through chocolate, warm can reason some severe problems.

For Reese, the absolutely did. 


Throughout the 1930s, his company was faced with a huge problem: In the summer months, the was simply too warm to make coco candies. Everything would simply melt, and also this to be well prior to there was a quick and affordable solution. Cacao was turn off the table — fairly literally. But, if they wanted to store the agency afloat, they still essential to keep employees busy and also pay the bills. To uncover a solution, the liquid entrepreneur turned come a totally different industry to store the lights on — canning. Follow to the Hershey Archives, employees would deserve to beans and tomatoes as soon as they couldn"t do chocolate. They did whatever by hand, from prepping the vegetable to putting the brand on the cans. That would have thought the without tomatoes, there would probably be no Reese"s?


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Reese"s started out making every sorts that candy, so why carry out we only get peanut butter cups today? according to Atlas Obscura, component of the factor is just that castle were an exceptional success. Family members lore states that as soon as Reese was an initial trying to number out how to make his peanut butter cups, he roasted his peanuts to the point where they were on the verge of burning — and also that"s what still gives Reese"s peanut butter that oh-so-distinctive, unmistakable taste. Times were tough but sales were strong, and he was able to weather the lean years the the an excellent Depression.


But then came world War II and also with it, food rationing. Sugar was on the top of the perform of ingredients the were unexpectedly in minimal supply, and also even despite Hershey common some that his stock v Reese, the wasn"t enough for the to store up v demand. Some of his candies simply had to go and also in the end, the kept only the peanut butter cup.

It was a useful decision that came to be a very an excellent one because his peanut butter cups forced the least amount of street to make.


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Ad campaigns can do or rest a product, and also in the case of Reese"s, your biggest ad campaigns definitely helped raise your profile. If you could think a well-established brand would desire to industry their longevity, Reese"s did the opposite. They released a significant 1970s campaign by pretending the candy was something brand-new and the most human being didn"t even like the idea of chocolate and peanut butter together.


How it all came with each other was a small strange. Atlas Obscura claims chocolate-covered peanut butter candies had been marketed as early on as 1907 and also when Hershey to buy Reese"s in 1963, the peanut butter cups were a vast hit. In fact, through 1969, they to be Hershey"s best-selling candy. However, once they kicked off your very first national ad campaign, lock marketed Reese"s favor a brand brand-new idea that might seem gross, but was actually delicious.

The premise to be simple: ads showed two people, one eat chocolate and one eat peanut butter. The human being would collide and say, "Hey, you got peanut butter on my chocolate!" and "Hey, friend got coco on mine peanut butter!" They would then suddenly realize the remarkable combo.


Why act prefer it"s something brand-new they need to convince civilization to try? Hershey wanted to firmly cement the relationship between Reese"s and also Hershey in the public"s mind. Rebranding made people associate the candy v something the Hershey company had created, and also thus, they gained all the credit.


In the 1970s, Hershey launched a brand-new product that they originally dubbed PBs. This candy-coated peanut butter bits were eventually renamed Reese"s Pieces, and also you"d think that the name "Reese"s" would have been sufficient to make them a major hit.


At first, they type of were. The candies had actually a successful launch, but according come the Hershey Archives, the wasn"t long before sales began tapering off. That"s not something any agency wants to see, so when they acquired a phone speak to from global Studios, it to be a large deal.

The phone contact was about a movie dubbed E.T., and Universal want to let Hershey recognize that Reese"s pieces were going to be in the movie. No surprisingly, the candy company jumped at the chance to aid promote the movie. Hershey took a gamble and agreed to give Universal around a million dollars worth of marketing for E.T. without even seeing a script. Remember, in hindsight, we understand what a vast hit the movie was, however at the time, Hershey was basically taking a possibility with a hefty wad the cash. 


It paid off. Sales the Reese"s piece skyrocketed, and according to Snopes, it just happened due to the fact that someone else had said "No," an initial — and that to be M&Ms.


Sure, the cacao is good and all, however it"s Reese"s distinct peanut butter that renders them amazing. If you"re in Camp Peanut Butter, girlfriend should understand that no all Reese"s are produced equal — and also fortunately, someone"s done the mathematics so friend know just what you should splurge on.


Redditor Rustid (via the Huffington Post) took a handful of miscellaneous Reese"s candy, scraped the end the peanut butter, and also weighed it to come up v a critical chocolate-to-peanut butter ratio rating. The findings are pretty surprising, and include the fact that the little Heart has the the very least amount the peanut butter — just approximately 19 percent! Yikes!

On the flip side, there"s the egg and also the heart, which have actually a much an ext generous quantity of about 60 percent peanut butter. The pumpkin and also the King dimension come in just below that with a touch end 50 percent peanut butter. That method all friend peanut butter lovers out there should probably keep in the in mind the Valentine"s Day and also Easter are the time to stock her year"s stash. 


What about those that are on the bottom? Minis come in pretty short on the ratio, too, as they"re around 28 percent peanut butter. Now you know, and you can plan accordingly.


Halloween is a good time the year, but it always comes with a certain amount of disappointment. There"s always candy left in the bag that literally no one on the block actually wants, and also in 2018, Reese"s came up with a quite awesome method to show their superiority. 


According to CNN, Reese"s took the street of brand-new York City v a huge orange machine. The idea was simple: drop in your undesirable Halloween candy, and also get peanut butter cups in return. Win, right? The an equipment was ready, willing, and able to provide out around 10,000 peanut butter cup in just the five hours the was out on the street, and also it to be a substantial hit. Sadly, it seems as though the was its just appearance. Hershey spokespeople hinted the they might "bring the Reese"s liquid Exchange to various other cities" in the complying with years. Probably if we all asked unique the candy converting maker will walk on a nationwide tour?


Some civilization want nothing an ext than to ruin great things for others, and one particular viral write-up that"s make the ring on society media is the perfect instance of that. That supposedly consists of information ~ above why you shouldn"t eat Reese"s, and it focuses on 3 ingredients: soybean beans lecithin, PGPR, and also TBHQ. The short article links the ingredient to every kinds that nasty things favor cancer, cradle problems, and "delirium and also collapse." Snopes took a look in ~ what the fact is.


The 3 ingredients room in Reese"s, however that"s around all there is to the truth of it. The insurance claim that soybean beans lecithin causes cancer comes from a single 1985 examine where rats were exposed to around 1000 times much more soy lecithin than a human being gets in a day and yes, the course, there to be problems... Yet not for the amount that"s in a Reese"s. That"s sort of choose saying apologize are poor for you because their seeds contain cyanide. (They do, claims Medical News Today, however that"s not maintaining you away from apples, is it?)

PGPR, i m sorry is offered to improve texture, has been repeatedly proven safe by the European Food safety and security Authority, and also as because that TBHQ, that"s a preventive that has also been continuously tested and approved by plenty of food security authorities. There space no researches out there, however, that assistance the claims made in the viral post. So walk ahead — seize those Reese"s.


No one"s perfect, and also sometimes, things slip through the cracks. That"s also happened v Reese"s, and also there"s a beneficial lesson to it is in learned right here — if you acquire a Reese"s without the peanut butter, certainly reach the end to them on social media.


In 2018, an Iowa male named Alex Hentges headed end to their Facebook page to post around his peanut-butter-less Reese"s and ask the firm what the hell was walking on. Castle responded, and Today says that in ~ first, they told him they were going come be sending out him part coupons to change his defective Reese"s. Once mail showed up a couple of days later, it to be something much more substantial. Hentges received a letter that apology and a huge box containing about 5 pounds of assorted Reese"s candy. Win!

While they said that castle weren"t certain just just how that particular cup missed getting its peanut butter, castle said: "...The brand had to make points right!" now that"s just great customer service.


Reese"s mix the chocolate and peanut butter is nothing quick of magical, and also it transforms out that there"s a clinical principle at occupational here.

According to pen State university professor of food science Gregory Ziegler (via Mic), it"s something called "dynamic sensory contrast." What"s walk on here is the your taste buds essentially love it when you eat miscellaneous with completely contrasting structure — prefer the smoothness the the chocolate and the slightly crunchy peanut butter.


Couple that with an additional contrasting mix — the sweet of the chocolate and also the saltiness that the peanut butter — and you"ve acquired a winning team the no one have the right to resist. There"s a catch, though — this contrasting flavors and also textures are so an excellent that it makes you sort of forget exactly how much you"re eating. Ever powered your way through half a bag that Minis without realizing it? the wasn"t you simply being a glutton, it to be science! Essentially, these contrasting flavors can taste so great it overrides our feeling of feeling full. The rule is additionally called the "ice cream effect," and it"s why there"s just constantly room for ice cream cream even after the greatest of dinners.

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Sure, we"ve all had Reese"s on your own, and you"ve probably also baked through them, too. But have you had actually them in a cocktail? No? Why not!

First, seize a bottle of vodka and also a handful of Reese"s Pieces. Take the end just enough vodka that you have the right to pour in those tiny candy nuggets the deliciousness, change the top, and also let that sit. It might have come hang the end on the height shelf for a couple of days, however it"s precious the wait. The vodka will be infused v all the Reese"s flavor and when it"s done, it"s cocktail time!


It"s the perfect thing to add to a dessert cocktail. Mix v milk, coco liqueur, and add a dash of coco syrup. Sound pretty brilliant, right? pretty much any drink that features those ingredients — or part cream, cacao vodka, or irish cream — is made better with the addition of some Reese"s-infused vodka. Far better still? usage it to mix increase a boozy milkshake, and it"ll it is in your brand-new go-to treat.